Group Ginger are working with the council and Quarterbridge market specialists to test the feasibility of a flagship regen­eration proposal for a new market, commercial space, cultural and leisure uses and a substantial number of affordable homes. The study will de­fine an exemplary market experience. The vari­ety balance and mix of uses will be determined by their potential to deliver a vibrant and viable mixed-use development which will extend activ­ity and animation into the evening and enhance the night time economy of West Bromwich cen­tre. The ambition of the project is to celebrate the uniqueness of the mix of uses and to establish a key destination with genuine distinction which is relevant to West Bromwich and its residents. We see this project as a as a catalyst for the future vi­brancy of West Bromwich centre.